Launched at the Fortune Global Forum on 10 May 2001, the Brand Hong Kong identity was designed to communicate Hong Kong's link to a historic and cultural icon. The flowing lines of the dragon mirror Chinese calligraphy while the dragon incorporates the letters "H" and "K" and the Chinese characters for Hong Kong. The dual expression symbolizes a blend of East and West that characterizes Hong Kong. The free flowing lines of the dragon embody the free spirit of the Hong Kong people. The brand carries Hong Kong's core values, which are progressiveness, freedom, stability, opportunity and quality.

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